Alvin Eicoff
American advertising executive
Died when: 80 years 267 days (968 months)Star Sign: Gemini
Alvin Maurey Eicoff (June 8, 1921 – March 2, 2002) was widely recognized as a founder of direct response television (DRTV) advertising.He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”.
Alvin was a proponent of short-form DRTV, which consisted of 120-second and 60-seconds commercials featuring a 1-800 number and a call to action.
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American advertising executive
Advertising executive
Advertising executive
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